Fruit Shoot for the Moon set out to celebrate the individuality of kids and the world of possibility that arises when kids discover and do the things they love. The first stage was creating a bold and clean master visual for the campaign, using an illustration style that depicts a bright dreamlike world where children can dream big and let their imaginations run riot. The KV was then rolled out to other POS as well as packaging, after which a lookbook was designed.
This was a self set project so I could start to learn more of Cinema 4D and expand on my knowledge of the software. I’ve got a looooong way to go but am really enjoying learning about this program.
With a very short timeframe allowed for creative, design, and artwork, Bacardí approached us with this project of designing a Limited Edition Sleeve, to promote their campaign of winning festival tickets. With a 10 colour limit allowed for the artwork, including 2 sets of white, and a spot varnish, it was quite difficult to choose colours that worked well, incorporated Bacardí’s colour palette, and gave impact. Working alongside a creative director, we produced this design, with a very happy client as a result.
The brief was to design a bespoke window vinyl for the EE store in Camden. The idea was based on a EE-ified canal boat, linking to the infamous Camden Locks. Using their visual identity, we created an illustration in a very short timeframe that created impact and interest in the store window. Taking cues from traditional canal boats such as the typography, artwork details, and objects, the design showed a combination of the classic and traditional, with the new and modern technology that EE offers.
For Nescafé, we designed a number of Digital Retail Assets, promoting Nescafé Original and Nescafé Gold. With the creation of various adaptations of different digital banner formats, they were able to be applied for every application. Shown here are some of the MPSUs we produced.
Bacardí came to us for us to design Off Trade tools for their #DOWHATMOVESYOU campaign. Working with an existing key visual, we adapted the visual identity to various products such as packaging for Limited Edition cans, POSM including FSDUs, as well as products with purchase, such as free sharing glasses, speakers and mixing spoons.
Nestle Purina asked us to look at navigation for their higher end category product - Gourmet Cat Food. To create easier navigation for customers, we created clearer sections for different needs/ranges. This was then modelled in Cinema 4D to show as a visual to the client.
This campaign for Mountain Warehouse was for the launch of the new Steve Backshall range for kids. We designed the props for the photo shoot, and also additional 3D structures to accompany the POS in store window displays.
Quaker Street is a café in East London that opened in March 2017. The logo was designed to showcase the simplicity and quality of the products it offered. As the café involves a lot of artwork from local artists, which is one of the interesting points about this particular establishment, I wanted to communicate that into other products that were offered to customers, such as the canvas bags and loyalty cards.
The brief for this project was to create a new brandable promotional product which would be £2.50 max per unit (excluding origination, tooling, moulds) based on 10,000 units. This concept will engage the users to play the game of dropping their used caps into the frame to try and get three in a line before the other. These small games could be added to a drinks pack, or sold individually. Injection moulding of ABS will be used for both parts for its mass manufacturability and repeatability.
This was a self set project to celebrate Wimbledon and to showcase a couple of the top competing tennis players who are sponsored by Nike.
